Memorandum – Situational Review/SWOT Analysis: This memo should include the SWOT

Memorandum – Situational Review/SWOT Analysis: This memo should include the SWOT
analysis for the Project.
• Situational Review/SWOT Analysis: The Situational Review aims to guide the
inquiry. This section is a brief review of the relevant information gathered pertaining to the
proposed problem/project and should include a SWOT analysis. Your team should also review
what research has been completed on similar topics in other organizations, the same industry,
or other industries? This may include both academic and business articles. Some questions to
answer in this review are: Does the article provide supporting documentation of the existence
of the problem, you have identified? (Your project should not be based solely on your own
subjective perceptions, intuition, or opinion.) How have others defined/framed similar problems? What approaches did they use to find solutions? What solutions did they discover? What were
the critical weaknesses of these approaches? What else have you learned from these studies
to help this study be more productive? **Please note: the Situation Review/SWOT Analysis
should lay a logical foundation and should not be a history of the organization!
This criterion is linked to a Learning Outcome. INTRODUCTION/OPENING SEGMENT
Demonstrates a clear ability to articulate the opening to the Situational Review and SWOT
The Memo should include a more detailed discussion of the specific Situational Review and
SWOT Analysis.
The overall presentation of the memo includes the format and identifying an audience.

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