Purpose: This exercise can be an excellent vehicle to compare the approaches of


Purpose:
This exercise can be an excellent vehicle to compare the approaches of three international food service companies. Each of the brands discussed in this search has a mission, vision, plan, or philosophy.
Tasks:
Use the web links below and conduct research about McDonald’s, Yum! Brands, Inc., and Jollibee outlining the mission, vision, plan or philosophy of the each company. This is an excellent exercise to explore the power of global brand names.
Criteria:
This exercise will be graded using the critical thinking rubric. Be sure to compare and contrast the information in your responses.
Websites:
• http://www.mcdonalds.com
• www.jollibee.com.ph/
• http://yum.com/
Questions Following this Exercise:
1. Which of these companies seems best positioned in Southeast Asia?
2. What advantages might a “local” brand like Jollibee have over the global companies? What advantages do the global MNCs have?
3. What is your prediction in terms of future growth potential?
PLEASE FOLLOW THE ABOVE INSTRUCTIONS AND USE THE INFORMATION FROM THE ABOVE WEBSITES TO INCLUDE IN YOUR RESPONSES


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