Web Design Audit Exercise As the textbook states, a set of web design principles


Web Design Audit Exercise
As the textbook states, a set of web design principles should enable both good design and identification of areas for improvement of existing designs. This exercise in web design auditing will illustrate the latter.
First, find a website for a local service provider of any kind: plumber, HVAC, photography, chiropractor, family practice doctor, landscaper, housekeeper, etc. Any functioning website (great, terrible or in between) can be used.
List the Website and URL
Use the Three Questions framework to analyze the homepage in detail. That is, answer the following questions. (Provide a screenshot of the homepage so you can be as specific as possible.)
How well does the above-the-fold content on homepage answer the question, What are you offering? Give a detailed answer.
How well does the above-the-fold content on homepage answer the question, Why should I pick you?
How well does the above-the-fold content on homepage answer the question, What do you want me to do next?
Make three recommendations for changes in the homepage design that you believe will improve its conversion rate. Be as specific as possible. For example, if you suggest adding a call to action, state what the call to action should be, where it should go, whether it should have a box around it, the text color, etc. If possible, use a graphics application to make the changes, or use PowerPoint to indicate the changes.


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